Alawar

They are:

• Real-time tracking statistics system for all markets. The system of charges in real-time has been successfully operating on the Russian market. Recently (since August 1, 2011) this very system has been launched for other markets. Now your profit is credited to your account immediately, regardless of payment method chosen by the user, and the country where the game was purchased.
• Full details of charges for sales channels. This is a useful option to view the detailed information on each transaction. But with this new opportunity for Real-time charges and Referral of charges, the information about other transactions has disappeared. Thus, the comments like “Adjustment” or “Charge” can sound rather obscure for the partner.
• The opportunity to cancel a payment request.
• Referral reward system. We have already given some details about Alawar’s Referral System. We just recall that you have the opportunity to get 10% of every new referring affiliate.
• Promotional materials for foreign markets. Recently the promotional materials have become available not only in Russian, but also in other languages. Today there are banners for the top ten English games and some other materials in 7 languages (Unfortunately, I managed to find the banners only in English and Spanish, and Russian, of course). To see the promotional materials in other languages, you need to register again in the affiliate program with an appropriate language. Multiple registration is inconvenient, of course, but Alawar is working to simplify the access to its promotional materials, and soon will solve this little problem.
• Updated and expanded FAQ.
• New and improved design.

Well, we are sure that such innovations will delight all partners who work with Alawar’s Affiliate Program. No doubt, new opportunities have satisfied the wishes of many users.

The prepayment system is available only in the context of the Alawar Russian Program, and to sign it up, you should address to support service. As a matter of fact, this prepayment system is in testing stage. The other partner programs, for example, GameBoss, has given online earnings statistics for a long time ago. Eventually, Alawar decided to make a step forward. However, one cannot but notice expanded list of countries from which users can buy games. Not all Russian affiliate programs offer that possibility. We hope that the testing will be finished soon and the system will function correctly.

Once SMS is received, the system gives a key to a purchaser. All information about this sale is saved in database. Once per 30 minutes, all the sales realized during last half hour are added to the report. Once per 40 minutes, partner balance is replenished according to new selling data. Thus, during 40 minutes after selling, information about it will be represented in statistics and received money will hit your account.

Partner balance is replenished with different amount according to a country payment has come from. In the table you can see approximate amounts with fraud and exchange fluctuations in reserve. So, it is so-called ‘average profit’. For Russian market, income from one SMS makes on average more than $1,5 (45 rubles).

As it is “average profit”, it justifies appearance of the operation “Total correction for <a month>”. After it, your balance either increases or decreases. It depends on results of reconcilements with your payment operator. If you have more than you earned in fact, this difference makes separate transaction at the end of a month.

When the balance has been renewed, accrual money could be taken out of the system. In this case it is necessary to make an application for payment or to set its automatic forming.

Because of new prepayment system and connection of other counties, Alawar plans to change the reporting system. So we hope it will be realized on a high level.

Realore Studios has developed about 30 games, among which such popular series as games with Jane (Jane’s Zoo, Jane’s Hotel, Jane’s Reality, etc.), which is on the top of world charts. Developers state that they produce only exclusive games and are not involved in mass release. By the way, the company has celebrated its 7th birthday this month.

In December, 2008 Realore Studios has launched IGROMoney affiliate program, which helps to earn money on casual games selling. Now the program is accessible only in Russian, but it is suitable both for beginners and professionals.

To become a partner you need to register in the program, the process of registration is very simple. There are two ways of money earning in IGROMoney program:

1)      After the registration you’ve been given the partner ID; and the unique partner link, for example [click here] is formed. You can place this link on any resource, and if user buys a game through this link, you will receive the deserved reward – 40 rubles (~$1,4). In IGROMoney this way of cooperation is called “for users”. Everything is extremely simple: you don’t need to have any special knowledge; it will be enough to place the link to your blog, social network, etc.

2)      The second way – “for webmasters” – should be examined more closely.

Unlike other affiliate programs, which offer showroom placing through ready Java Script (for example, Alawar), the showroom from IGROMoney is placed on the domain of the second or third level through the addition of new record CNAME. For example, to adjust the domain of the third level games.site.ru with IGROMoney showroom on site.ru, it is necessary to have a games.site.ru CNAME igromoney.ru record. For this purpose you need to refer to your hoster, or if you have an access, to do it yourself. It will take about one day. With ready Zamango Money Extractor plugin it will be faster, more convenient and less problematic, because you don’t have to create any domains of the third level and to register CNAME. If you have chosen the IGROMoney alternative of placing the games, you wouldn’t be able to change your showroom’s appearance, design, etc. The only thing you can do is the editing of top games and the heading of your showroom through the dashboard of the affiliate program.

For those who want to create their own website with Realore games, but don’t want to use ready showroom, XML in Windows-1251 or UTF-8 coding is given. Its processing is your problem, which can be solved if you use Zamango Money Extractor plugin.

There is a bit by bit instruction for users and for experienced webmasters on the site.

After the registration, affiliate is given individual partner number or PID. The Realore company works on the principle of try and buy, i.e. a potential buyer downloads a game and plays first 60 minutes of it for free. After the expiration of this time wrapper blocks the game. To purchase it user needs to send sms and get the activation code.

A partner gets 40 rubles (~$1,4) for each game purchasing. The company promises to make payments automatically at the beginning of every month (from 1 to 5 days), but as a matter of fact the delays of payments are not uncommon. We need to say that there are no limits in payments and they are withdrawn through WebMoney and YandexMoney systems.

The affiliate program has a row of considerable minuses. First, the program is made only for the Russian-language market (Russia, Ukraine, Baltic countries). Second, it has small game base: the total amount is 90 games, unique games (i.e. which are not presented in other Russian partner programs) is 50. However, some games turned out to be successful and are being bought adequately. New games are published not very often, but they appear in the affiliate program on the same day, as on realore.ru. So you can have Realore games “for assortment”.

The IGROMoney affiliate program also gives promo-materials which you can use for users attraction: banners and blocks of games. The choice of banners is poor: 5 sets for five games. Html-code is generated for banner placing on your resource, after you have chosen necessary size and entered a link where the banner leads. Blocks of games are the advertising blocks; their size, color, pictures location, text length, etc. is set by you. As a result you receive html-code, and after its placing on a site you will get such block, for example:

So you should use the affiliate program by Realore as an addition to other Russian programs, for example, to Alawar, GameBoss, TurboGames, because the game base is very small, but there are exclusive games, which are very popular among users. Our Zamango service is made to facilitate you work on collecting games data from different affiliate programs. So register in IGROMoney, download and install our plugin – and games from the leading partner programs will be placed on your resource.

TurboGames affiliate program suggests games both from foreign and Russian developers to be place on your resource.

The TurboGames base has 215 casual games, about 100 from them are exclusive on the Russian market, i.e. they are not presented in other Russian affiliate programs for games selling.

After the elementary registration procedure, you will have two ways of games placing on your resource:

• Showroom placing through JavaScript code, as it is made in Alawar and IGROMoney affiliate programs, for example. Here you can choose you showroom’s text coding; there are also such function as “only exclusive games” placing, which can’t be found in other programs. And in this case you won’t be able to change the appearance of your showroom, of course.
• Showroom placing through XML. We need to thank the creators for the instruction on installation and usage of this XML-data, which can be found in the dashboard, but it will be hard for average user to understand this instruction. If you are experienced webmaster you can try to process XML, but you can hardly do it because many opening tags in XML doesn’t match with closing tags. There are no problems in placing the games from TurboGames program for Zamangers, because our content-managers add all games to Zamango base and they become accessible on users’ resources through Zamango Money Extractor plugin.

The process of sales control in TurboGames affiliate program is similar to that, used in other Russian affiliate programs. After the registration you are given the partner ID, which is used in game downloading link.  After the game is downloaded, it is working for 30 minutes, then it is blocked, and the activation code is requested. The games are purchased through sms, but users can do it through the Internet since recently.

The partner receives about 40 rubles (~$1,4) for each purchased game. And, as it is written in the description of this affiliate program, if, for example, about 10 games are bought from your website every day, the daily income will be 350-400 rubles (~$10-14), and you can have about 10 000 rubles (~$350) income a month. You can receive money once a month to a WebMoney purse, specified by you; the minimum sum is 2000 rubles (~$68).

As to reports, the downloadings and sales statistics is accessible to TurboGames partners.

The affiliate program doesn’t give any promo-materials. Besides, the size of small pictures for games (105×70px), which is used here, doesn’t coincide with pictures’ format in other Russian programs. You have two alternatives to solve this problem: to collect/to search/to draw icons yourself (bad variant ), or to use Zamango Money Extractor plugin, where all pictures are normalized (good variant ).

So, Zamango service is the optimum alternative for those who want to enlarge their game base through TurboGames affiliate program.

How does the GameBoss affiliate program work?

In the description of the affiliate program it is said that “Popular resource GameBoss.ru is regularly refilled fresh games base, with the help of which your website will bring the constant income of 1.5$ from one SMS, sent for the game activation.” It is necessary to specify that GameBoss affiliates can receive 40 rubles for each activation since recently, while the sales amount is more than 100, and if you have more than 150 sales, you get 45 rubles for each activated game. But it is necessary to note that the Alawar affiliates get 40 rubles regardless of sold games.

Certainly potential affiliates are worried about how they can receive the earned money. The unique links for the game downloading, which contain affiliate ID, become available after registration in the affiliate program. The user downloads and installs a game with so-called wrapper (the program module), which blocks the game after some time. The game activation is carried out by sending SMS with a code to special number. The activation code includes the partner ID, which link is used for game downloading.

One of the pluses is a way of payment through SMS that is rather convenient for local gamers, because it is not convenient for all to purchase a game with a credit card (as it happens when you buy a game from the BigFishGames, for example). Besides if you join the GameBoss affiliate program you can involve not only Russian users, because sms payments are accepted from Russian, Ukrainian and Kazakh residents, plus electronic payments.

Besides you can earn money by placing the links with your partner ID, which are given in dashboard, on various resources. The user’s browser remembers cookies, which defines your buyer, when he goes to that link. You will receive the commission for each purchase of this user even if he goes to the GameBoss website without your link.

Also it is necessary to consider that the GameBoss affiliate program is multilevel. You can receive 10% of each partner’s, involved by you, income.

So the affiliate has 3 ways to earn money with the GameBoss affiliate program. The partner can decide whether to choose one of them or use all of them. As an argument in favor of GameBoss we site some figures, viz. top partners:

The GameBoss affiliate can receive the money, earned by honest employment, 2 times a month, the minimal payment is 5 USD at the exchange rate of the Bank of Russia at the current date, transactions commission is paid by the partner. GameBoss works with two payment systems: WebMoney (WMZ) and Yandex money.

After your registration in the affiliate program promo-materials for more than 300 games, Russian descriptions, graphic material (icons and screenshots), partner links for games downloading, also banners and commercial module constructor (which can be placed on the websites), become available for you. As to promo materials we can’t say that they are new and varied, but that will be enough to use them for games promotion. Besides there is a possibility to adjust commercial modules where game advertising is set, this is one more way to increase casual games sales from your site.

As to the regular game base updating we can’t say that this is true. First, new games appear absolutely sporadically, sometimes 2 times a week, sometimes 2 times a month. Second, a new game publication is not always announced in affiliate program’s news for some unknown reasons. But this won’t be a problem for Zamangers as Zamango content managers control the GameBoss updating and add all new games to base.

For professionals and programmers there is including all content XML-feed, which can be customized and adjusted for your website: the games collections according to genres, to rating, to different classification, etc.

Herewith after you have adjusted a site one time, you shouldn’t update it manually when a new game is published.

If there is a problem with functioning, you should apply to the support service and hope for the best. Technical support is not ideal, but is quite good: within several days you can get the answer. Also you shouldn’t hope that you can avoid the interaction with the GameBoss support service: when you have read in news that “bilds are updated” you would have to write and ask what was changed and what you should do with it. If you have no patience and do not want to communicate with support service, you can try to find the answers on the GameBoss forum.

Who is the GameBoss affiliate program made for?

First of all the GameBoss affiliate program for games selling is made for those, who begin to earn money with affiliate programs, but  don’t know English well and that is why cannot understand English partner programs and involve English-speaking users.

Also if you want to earn money in the future you should join it, because Russian segment of casual games market is developing rapidly and is rather perspective.

There aren’t many players on it, the traffic fights are not so tough, and as to the low prices for products, a plenty of cracks and warez, all this changes for the better.

However we should note that if you have the base knowledge of English (and online translators can help you), you should pay attention to similar English affiliate programs, for example, BigFishGames or Reflexive. You can earn more there and their content base is larger.

* 340 games in Russian,
* 143 games in Polish,
* 198 games in English.

You can read the detailed information about the affiliate program in the article “Alawar affiliate program – overview”. Registered in Russian, English or Polish Alawar programs and enlarge the base of your website.