How much money do we earn on casual games market? (with figures)
Before starting new business, wise people try to count how much money they can earn and how much efforts it will take. The casual games market is the new kind of business for many of you, and we decided to adjust some data from this market to facilitate your decision-making whether to start it or not.
It is necessary to make some important stipulations concerning the given table:
- Figures are taken from a website which uses Google AdSense besides casual games affiliate programs as a way of monetization, and consequently the percentage of downloads is small – only about 30%. The unchecked data says that if AdSense is removed and a site is used only for games downloading, this percentage can be 2 times higher, i.e. 60 %.
- The exact downloads amount is also hard to count, because some percentage (approximately +5%-10%) comes from online games (they also will be available on Zamango website soon);
- It is hard to count something from the BigFishGames affiliate program, because we only have the registered users and received money statistics. For Russian market the figures are approximate and are not supported by any data;
- bounce rate on English site is approximately 41 %, on Russian – 47 %. Consequently, if these values are lower, other figures will be higher;
- Also earnings figures are not absolutely correct, because there are constant changes on the market, for example the games price on the English-speaking market has fallen from 20 dollars to 7, plus crisis and CPM decrease… But this fault is not very big, within the admissible limits
; - Such small uploads convert in sales shows that a part of traffic goes to AdSense, a part to BigFishGames and as a result we consider only sales from GameBoss for Russian-speaking market and sales from Reflexive for English-speaking.
If we take a look at games websites presented in the Internet now, and count their approximate daily traffic, we see the following:
- the mid-level website with games on Russian-speaking market have 5 000 – 10 000 unique visits a day, famous websites – 50 000 – 100 000;
- on the English-speaking market the average site has approximately 10 000-30 000 unique visits a day, and “giants” get 100 000-200 000.
As you may understand, this difference is caused by the quantity of English-speaking and Russian-speaking users in the Internet. Herewith the website promotion on both markets will take similar efforts, and the results will be different. Besides, you should work hard to have 5 000 unique visits on Russian website and 15 000 on English.
Here is a table with data, as an example there were taken 2 casual games websites with average attendance according to language zones (all figures are given for a period of one day):
|
EN 10000 |
RU 5000 |
|
| visits, pcs |
10000 |
5000 |
| uploads percent, % |
33% |
28% |
| uploads quantity, pcs |
3300 |
1400 |
| sales quantity, % |
0,20% |
0,15% |
| sales quantity, pcs |
6,6 |
2,1 |
| income from one sale, $ |
2,78 |
1,38 |
| income from all sales, $ |
18,35 |
2,89 |
| registered on BigFishGames users % |
5% |
1% |
| income from one BigFishGames user, $ |
0,08 |
0,02 |
| quantity of users registered on BigFishGames |
500 |
50 |
| income from BigFishGames |
40 |
1 |
| the quantity of pages, viewed by users |
3,5 |
3,2 |
| pages views |
35000 |
16000 |
| CPM, $ |
1,7 |
1,1 |
| AdSense profit, $ |
59,5 |
17,6 |
| Total amount a day: |
117,85 |
21,5 |
| Total income from 1000 users, $ |
11,78 |
4,3 |
From the given table you may see that for the same efforts spent on promotion of the site with English content, you may receive 6 times more money.
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