Overview of Russian casual games affiliate programs
The Russian casual games market is not so rich with affiliate programs, as English (the more detailed information is in the article “Overview of English casual games affiliate programs“). The most popular are Alawar and GameBoss affiliate programs. Probably, for someone it will be news, but there are also IGROMoney from Realore Studios and TurboGames from Games Factory Interactive affiliate programs on the Russian market. Certainly, each of the mantioned programs has its advantages and lacks.
To reveal them we compared the programs according to the following criteria:
- Total amount of games in a base
- The amount of unique games
- The periodicity of new games’ output
- A sales control method
- The commission for one sold game
- The multilevel affiliate program
- Reports and statistics
- The cashout of the earned money
- Periodicity of payments
- Payments delay
- The minimal sum of payment
- Ways of content receiving
- Promo-materials
- Content branding
- Support service’s adequacy
- Unpleasant features
You can see the results in tables below; also you can find more detailed information about each of partner programs in their full reviews:
| Alawar: | GameBoss: | ИГРОMoney: | TurboGames: |
For comparison convenience we place the summary table of Russian partner programs:
| download the table in .doc format |  |
In conclusion of this comparison we can say that each of these partner programs has both positive and negative features. And lacks of one program are supplemented by another program’s advantages, that is why the best alternative will be using all four of them. Zamango service and Zamango Money Extractor plugin will help you to synchronise them without problems.
|
Criteria |
|
| Total amount of games in a base | 469 |
| The amount of unique games | 194 |
| The periodicity of new games’ output | Every 2-3 days |
| A sales control method | Replaced cookie for 90 days
Through the game’s wrapper if it was downloaded by the link with partner ID. |
| The commission for one sold game | About 40 rubles |
| The multilevel affiliate program | No, but it was promised to become multilevel |
| Reports and statistics | The control of downloads and games sales online, on beta-testing stage the earnings online reports |
| The cashout of the earned money | - WebMoney(Z)- ePassporte
- transfer in rubles or dollars to the bank account The question with other ways of cashout can be solved through support service. |
| Periodicity of payments | After 10 and 25 date of each month after the forward request |
| Payments delay | From 1 to 3 months. On beta-testing stage there is a possibility of payments receiving without delays with the subsequent updating |
| The minimal sum of payment | 5000 rubles when transferring to bank account50USD – other kinds of transfers |
| Ways of content receiving |
|
| Promo-materials | Rich banner collection, special sets for games |
| Content branding | On beta-testing stage:1. A partner logo which is shown before starting of each game
2. A partner logo which is displayed in a footer of wrapper 3. An icon on a desktop with a link to partner page 4. Game section in the Start-up menu |
| Support service’s adequacy | They do not answer the question asked through the web-form in time. It is better to communicate with them through email, all addresses are on the company website. |
| Unpleasant features | The program is not working sometimes. |
|
Criteria |
|
| Total amount of games in a base | 319 |
| The amount of unique games | 85 |
| The periodicity of new games’ output | Every 3-4 days |
| A sales control method | Replaced cookie for one yearThrough the game’s wrapper if it was downloaded by the link with partner ID. |
| The commission for one sold game | 37 rublesMore than 100 sales for 15 days – 40 rubles
More than 150 sales for 15 days – 45 rubles |
| The multilevel affiliate program | 10 % from earnings of each partner involved with you |
| Reports and statistics | The reports on:- Quantity of sales, downloads, earnings
- Partner’s refflinks - The involved web masters - Clients (the quantity of new users) |
| The cashout of the earned money | WebMoney(Z)Yandex Money |
| Periodicity of payments | 1 and 16 date of each month |
| Payments delay | From 1 to 3 months. On beta-testing stage there is a possibility of payments receiving without delays with the subsequent updating |
| The minimal sum of payment | 5USD |
| Ways of content receiving |
|
| Promo-materials |
|
| Content branding | A link to partner’s site in wrapper |
| Support service’s adequacy | They always answer after some time, and impolitely. But generally the support service is adequate enough. And you can ask every question on forum. |
| Unpleasant features | They weren’t noticed yet. |
|
Criteria |
|
| Total amount of games in a base | 92 |
| The amount of unique games | 49 |
| The periodicity of new games’ output | 1-3 times a month |
| A sales control method | There is no cookieThrough the game’s wrapper if it was downloaded by the link with partner ID. |
| The commission for one sold game | 40 rubles |
| The multilevel affiliate program | No |
| Reports and statistics | Two kinds of statistics: the awful report presented as a table on quantity of the sold and downloaded games and the data on the added sums and payments |
| The cashout of the earned money | WebMoney(WMR)Yandex Money |
| Periodicity of payments | From 1 to 5 date each month |
| Payments delay | Constant delays |
| The minimal sum of payment | There is no limit |
| Ways of content receiving |
|
| Promo-materials |
|
| Content branding | No |
| Support service’s adequacy | They answer quickly, there is also a forum where you can try to solve any problems, but the forum is almost unattended. |
| Unpleasant features | They weren’t noticed yet. |
|
Criteria |
|
| Total amount of games in a base | 218 |
| The amount of unique games | 111 |
| The periodicity of new games output | Every 4-5 days |
| A sales control method | Cookie is removed at the end of the sessionThrough the game’s wrapper if it was downloaded by the link with partner ID. |
| The commission for one sold game | 40 rubles |
| The multilevel affiliate program | No |
| Reports and statistics | The table with quantity of sales and downloads, the possibility of data viewing according to periods. |
| The cashout of the earned money | WebMoney(WMR) |
| Periodicity of payments | Every month, only after a request |
| Payments delay | |
| The minimal sum of payment | 2000 rubles |
| Ways of content receiving |
|
| Promo-materials | No |
| Content branding | No |
| Support service’s adequacy | |
| Unpleasant features | There is a function “Make TurboGames.ru a homepage” in wrapper. |
