Overview of Russian casual games affiliate programs

The Russian casual games market is not so rich with affiliate programs, as English (the more detailed information is in the article “Overview of English casual games affiliate programs“). The most popular  are Alawar and GameBoss affiliate programs. Probably, for someone it will be news, but there are also IGROMoney from Realore Studios and TurboGames from Games Factory Interactive affiliate programs on the Russian market. Certainly, each of the mantioned programs has its advantages and lacks.

To reveal them we compared the programs according to the following criteria:

  • Total amount of games in a base
  • The amount of unique games
  • The periodicity of new games’ output
  • A sales control method
  • The commission for one sold game
  • The multilevel affiliate program
  • Reports and statistics
  • The cashout of the earned money
  • Periodicity of payments
  • Payments delay
  • The minimal sum of payment
  • Ways of content receiving
  • Promo-materials
  • Content branding
  • Support service’s adequacy
  • Unpleasant features

You can see the results in tables below; also you can find more detailed information about each of partner programs in their full reviews:

Alawar: GameBoss: ИГРОMoney: TurboGames:

For comparison convenience we place the summary table of Russian partner programs:

download the table in .doc format

download the table in .gif format

Overview of Russian casual games affiliate programs

In conclusion of this comparison we can say that each of these partner programs has both positive and negative features. And lacks of one program are supplemented by another program’s advantages, that is why the best alternative will be using all four of them. Zamango service and Zamango Money Extractor plugin will help you to synchronise them without problems.

Criteria

Alawar

Total amount of games in a base 469
The amount of unique games 194
The periodicity of new games’ output Every 2-3 days
A sales control method Replaced cookie for 90 days

Through the game’s wrapper if it was downloaded by the link with partner ID.

The commission for one sold game About 40 rubles
The multilevel affiliate program No, but it was promised to become multilevel
Reports and statistics The control of downloads and games sales online, on beta-testing stage the earnings online reports
The cashout of the earned money - WebMoney(Z)- ePassporte

- transfer in rubles or dollars to the bank account

The question with other ways of cashout can be solved through support service.

Periodicity of payments After 10 and 25 date of each month after the forward request
Payments delay From 1 to 3 months. On beta-testing stage there is a possibility of payments receiving without delays with the subsequent updating
The minimal sum of payment 5000 rubles when transferring to bank account50USD – other kinds of transfers
Ways of content receiving
  • Java Script
  • XML
  • Online games with the built-in partner links to downloading
Promo-materials Rich banner collection, special sets for games
Content branding On beta-testing stage:1. A partner logo which is shown before starting of each game

2. A partner logo which is displayed in a footer of wrapper

3. An icon on a desktop with a link to partner page

4. Game section in the Start-up menu

Support service’s adequacy They do not answer the question asked through the web-form in time. It is better to communicate with them through email, all addresses are on the company website.
Unpleasant features The program is not working sometimes.

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Criteria

GameBoss

Total amount of games in a base 319
The amount of unique games 85
The periodicity of new games’ output Every 3-4 days
A sales control method Replaced cookie for one yearThrough the game’s wrapper if it was downloaded by the link with partner ID.
The commission for one sold game 37 rublesMore than 100 sales for 15 days – 40 rubles

More than 150 sales for 15 days – 45 rubles

The multilevel affiliate program 10 % from earnings of each partner involved with you
Reports and statistics The reports on:- Quantity of sales, downloads, earnings

- Partner’s refflinks

- The involved web masters

- Clients (the quantity of new users)

The cashout of the earned money WebMoney(Z)Yandex Money
Periodicity of payments 1 and 16 date of each month
Payments delay From 1 to 3 months. On beta-testing stage there is a possibility of payments receiving without delays with the subsequent updating
The minimal sum of payment 5USD
Ways of content receiving
  • XML
  • External engine for a site
Promo-materials
  • Banners
  • adjusted blocks of games
  • advertising links with partner ID
Content branding A link to partner’s site in wrapper
Support service’s adequacy They always answer after some time, and impolitely. But generally the support service is adequate enough. And you can ask every question on forum.
Unpleasant features They weren’t noticed yet.

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Criteria

IGROMoney

Total amount of games in a base 92
The amount of unique games 49
The periodicity of new games’ output 1-3 times a month
A sales control method There is no cookieThrough the game’s wrapper if it was downloaded by the link with partner ID.
The commission for one sold game 40 rubles
The multilevel affiliate program No
Reports and statistics Two kinds of statistics: the awful report presented as a table on quantity of the sold and downloaded games and the data on the added sums and payments
The cashout of the earned money WebMoney(WMR)Yandex Money
Periodicity of payments From 1 to 5 date each month
Payments delay Constant delays
The minimal sum of payment There is no limit
Ways of content receiving
  • XML
  • Showroom on domain or subdomain
Promo-materials
  • Banners
  • adjusted blocks of games
  • advertising links with partner ID
Content branding No
Support service’s adequacy They answer quickly, there is also a forum where you can try to solve any problems, but the forum is almost unattended.
Unpleasant features They weren’t noticed yet.

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Criteria

TurboGames

Total amount of games in a base 218
The amount of unique games 111
The periodicity of new games output Every 4-5 days
A sales control method Cookie is removed at the end of the sessionThrough the game’s wrapper if it was downloaded by the link with partner ID.
The commission for one sold game 40 rubles
The multilevel affiliate program No
Reports and statistics The table with quantity of sales and downloads, the possibility of data viewing according to periods.
The cashout of the earned money WebMoney(WMR)
Periodicity of payments Every month, only after a request
Payments delay
The minimal sum of payment 2000 rubles
Ways of content receiving
  • XML
  • Java Script
Promo-materials No
Content branding No
Support service’s adequacy
Unpleasant features There is a function “Make TurboGames.ru a homepage” in wrapper.

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